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The Campaign (Hardcover)

$19.99 online

List: $28.00

Save $8.01

29% off


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Offer available online only. Offer applies to purchases of $50 or more of eligible items across all categories. Look for the "SPEND $50: SHIPS FREE" logo on eligible items. Some exclusions apply. Items that are not eligible are subject to shipping charges. $50 purchase is based on eligible merchandise subtotal. Items that are not eligible, GiftCards, e-GiftCards, gift wrap, tax and shipping and handling charges will not be included in determining merchandise subtotal. Offer valid for orders shipping within the 48 contiguous states, as well as APO/FPO and for Standard and To the Door shipping methods only. Not valid on previous orders.


In the much-anticipated follow-up to his landmark business book Purpose, Nikos Mourkogiannis illustrates how leadership ideas can be put into practical action through top management teams. He addresses group dynamics, specifically in the context of big company campaigns and goals. Drawing on examples from multiple industries, he shows how companies can best achieve their goals. He dispenses with the old model of the lone CEO who sweeps in and recreates a company. Instead, he argues that an organization must remain flexible, creative, even improvisatory, and that it must empower its members, committing them to a common goal and investing them in a shared purpose.

additional information

  • TCIN: 11678788
  • UPC: 9780230605312
  • Store Item Number (DPCI): 247-01-6372
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